Kalshi is a federally regulated financial exchange where people trade directly on the outcome of future events. From economic indicators to cultural moments, Kalshi has quickly emerged as a leader in prediction markets. In 2025, sports became a defining category on the platform, with trading volumes rivaling traditional betting markets. During the first weekend of football season, Kalshi processed more than $300 million in trades, with over 95% tied to sports contracts. NFL games alone accounted for $161 million, while college football added another $85 million in a single day.

We’ve been working with Kalshi for some time, helping support their growth and tell the story of how prediction markets are reshaping both sports engagement and finance. Our campaigns are built around showing what makes Kalshi unique, while reaching the communities most excited about this new way to trade on the future.