Polymarket is the world’s largest prediction market, where users trade on the outcomes of real-world events across politics, sports, and culture. The platform reached global attention during the 2024 U.S. presidential election, when its election markets generated more than $3.7 billion in trading volume and attracted hundreds of thousands of participants. Over the course of the year, Polymarket recorded $9 billion in total volume and more than 300,000 active traders, cementing its role as the leading hub for collective intelligence online.

We’ve been working with Polymarket over an extended period, helping scale their social presence and community engagement. From growing their main account into one of the largest in the space to launching Polymarket Sports, our efforts have supported their growth and expanded their reach to new audiences who now see prediction markets as part of the mainstream conversation.